In the media world there is a saying: If it bleeds, it leads. However according to the headlines and frontpages of mainstream media nowadays, it would seem this is no longer the case, as alleged racism is treated far more serious than murder or rape and given far more coverage! In fact with 56 murders a day, many homicides barely make the Facebook pages of these newspapers and rape doesn’t even get reported in many cases!
More Unreported Murders: Is Murder Now So Common & Boring That Mainstream Media Doesn’t Bother Reporting it, or is it Just Not Profitable in The “Mass Market”?
Ever wondered how to get the best out of Radio Advertising
Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
Radio has strong and enviable offerings: reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Turnaround time is fast and production can be relatively inexpensive.
So how do marketers get the most out of their radio campaign? Making radio work for your company requires strategy, skilled media buying and engaging creative. But what makes a radio ad engaging?
The creative and media strategy process starts with a clear understanding of your brand, your audience and
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Xolani Gwala taking time off from 702 for medical reasons
Stephen Grootes will be filling in for 702 breakfast show host Xolani Gwala while the morning drive time presenter takes some time out from the station to deal with a medical issue. 702 listeners may have noticed that Gwala has already been off the air for a few weeks. In a voice message, played by..
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Is Beats 1 really ‘the biggest radio station in the world’?
Radio futurologist James Cridland challenges Apple Music’s head of content Larry Jackson’s claim that Beats 1 is the biggest radio station in the world. Run by Apple and available exclusively on Apple Music, Beats 1 was launched at the end of June 2015 – most audaciously grabbing presenter Zane Lowe from BBC Radio 1 at..
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Live Vs. On-Demand: Study Reveals Demo Differences.
New research reveals for the first time ever the demographic differences in listeners who tune into radio shows on-air vs. those who catch them on-demand. Westwood One and Nielsen collaborated on a custom study to measure the audiences for local on-demand content from Cumulus Media stations and national on-demand content from Westwood One. Using the..
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Somizi wants to send 4 matriculants to university
This week, Somizi Mhlongo became the latest celebrity to dedicate his resources to sending young people to school. The TV presenter and now author has reached a massive milestone with his book and now he wants to send four matriculants to university next year to give back. Somizi took to Instagram to say: “With my..
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#WomensMonth: Jacaranda FM hosts advocate Thuli Madonsela
Martin Bester and Tumi Morake hosted advocate Thuli Madonsela at Jacaranda FM on their breakfast show this morning. Madonsela, who served as public protector of South Africa from 2009 to 2016, was interviewed on her thoughts around the ANC, the investigation into Nkandla, the #GuptaLeaks scandal and the upcoming Standard Bank Business Breakfast where she’ll..
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Jou Top 20 vir die week!
Hier is jou Top 20 vir hierdie week. Ruan Josh en Franja du Plessis is vir die tweede week nommer 1 met hulle liedjie “Ek wil lewe”, hierdie broer en suster trio mag maar sing. Hoop om hulle vir ‘n hele paar weke op die nommer 1 spasie te sien. Die Top 20 is julle..
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Sanger open eersdaags biltong en koffie winkel.
Biltong en Bobby – hoe klink dit vir jou? Die sanger en The Voice SA-mentor, Bobby van Jaarsveld, gaan eersdaags sy eie biltong en koffie winkel open. Alhoewel hy nie veel oor die projek laat glip nie, skryf hy op sosiale media: “Hahhhahahahaha I KNOW…. ? Tag someone who LOVES great Biltong and Coffee. Watch..
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Taylor Swift Wins In Groping Trial Against Former DJ.
A jury in Denver awarded Taylor Swift a victory and symbolic $1 in damages after finding that former KYGO DJ David Mueller was guilty of groping her bare bottom during a meet-and-greet backstage at a 2013 concert. Swift alleged that Mueller groped her before a 2013 show at the Pepsi Center in Denver. Swift’s management..
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